A group of technologies known as enterprise video allows companies to produce, oversee, and disseminate video material for a range of uses, including internal and external customer interactions, training, onboarding, sales, and marketing. These technologies include content management systems, video platforms, and production, sharing, and organization tools for videos inside an enterprise. Features like analytics, secure content management, access control, and interaction with other corporate tools are all available on enterprise video platforms. Enterprise video platforms that are well-known include Riverside.fm, Vidyard, Spectrum, and Kaltura. These platforms facilitate a broad range of video-related tasks, from recording and uploading to streaming and content management, and are built to grow alongside enterprises.
The global enterprise video market size was valued at USD 5.06 billion in 2018 and is projected to grow with a CAGR of 13.76% to hit USD 12.42 Billion during the forecast period of 2021-2026.
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Trends and technological advancements in enterprise video market are:
Virtual reality (VR), augmented reality (AR), and mixed reality (MR) are examples of interactive and immersive video technologies that can produce more realistic and engaging video experiences for a range of use cases, including education, entertainment, training, and travel. While augmented reality (AR) can superimpose digital data and visuals on real-world items and places for improved visualization and interaction, virtual reality (VR) can replicate real-world scenarios and environments for immersive learning and skill development.
Adaptive and personalized video: Technologies like artificial intelligence (AI), machine learning (ML), and natural language processing (NLP) allow for the customization and optimization of video content for various users, tastes, and situations. For instance, machine learning (ML) can adjust video quality and resolution based on network conditions and device capabilities, while artificial intelligence (AI) can provide personalized video recommendations, summaries, and highlights based on user behavior and input.
Secure and compliant video: Technologies that can guarantee the confidentiality, integrity, and accountability of video content and transactions include blockchain, authentication, and encryption. For instance, blockchain can offer a transparent and unchangeable record of video actions and contracts, while authentication can confirm the identity and credentials of video players and watchers. Encryption, on the other hand, can shield video data from unwanted access and manipulation.
Technology for video conferences: Video conferencing is a vital tool for interacting and establishing connections with clients, partners, coworkers, and students in various places and time zones. Technology for video conferences is always developing to offer improved user experience, quality, security, and dependability.
Cloud-based video conferencing: Compared to conventional on-premise systems, cloud-based video conferencing solutions offer greater flexibility, scalability, and affordability. Additionally, integration with other cloud services like cloud storage, analytics, and artificial intelligence is made possible by cloud-based video conferencing.
Video conferencing powered by artificial intelligence (AI): AI has the potential to improve video conferencing in a number of ways, including by enhancing audio and video quality, enabling facial recognition and sentiment analysis, providing real-time transcription and translation, and providin g intelligent meeting assistance and recommendations.
Viewers can watch numerous video streams at once or watch the same video stream with others in a synchronized and interactive manner by utilizing the multiview and watch together capabilities. These features can provide viewers additional options and control while also enhancing the social and immersive aspects of streaming media.
Super resolution and upscaling: When displaying video content on high-definition screens or devices, super resolution and upscaling are methods that can enhance its quality and resolution. Content providers can deliver optimal and consistent video quality across various formats, resolutions, and sources with the use of super resolution and upscaling.
The processes of creating, editing, storing, organizing, and disseminating video content for diverse audiences and purposes are collectively referred to as video content creation and management. New tools and technology are making it easier and more efficient to create and manage video content.
Enterprise Video Market Share of Key Players:
Brightcove Inc.
Genus Technologies LLC.
Haivision
IBM Corporation
Kaltura Inc.
Cisco Systems Inc.
Kollective Technology Inc.
KZO Innovations
Polycom Inc.
VBrick Systems Inc.
Sonic Foundry Inc.
VIDIZMO LLC.
Ooyala Inc.
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Conclusion:
The market for enterprise video is still growing quickly, mostly due to the increasing need from businesses for efficient solutions for collaboration and communication. The popularity of remote work, corporate globalization, and the growing use of video as the go-to medium for information sharing are important motivators. With more and more businesses realizing the benefits of using video as a strategic tool for engagement, training, and communication, the enterprise video market is expected to develop. In this highly competitive market, vendors who can innovate and adjust to changing consumer expectations while addressing security, usability, and integration concerns are likely to succeed.
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