Jiya Jha
Likes to Insights: The Role of Analytics in Social Media

Likes to Insights: The Role of Analytics in Social Media

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Jiya
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Social Media Analytics Market Information

The Social Media Analytics Market Report provides essential insights for business strategists, offering a comprehensive overview of industry trends and growth projections. It includes detailed historical and future data on costs, revenues, supply, and demand, where applicable. The report features an in-depth analysis of the value chain and distributor networks.

Employing various analytical techniques such as SWOT analysis, Porter’s Five Forces analysis, and feasibility studies, the report offers a thorough understanding of competitive dynamics, the risk of substitutes and new entrants, and identifies strengths, challenges, and business opportunities. This detailed assessment covers current patterns, driving factors, limitations, emerging developments, and high-growth areas, aiding stakeholders in making informed strategic decisions based on both current and future market trends. Additionally, the report includes an examination of the Automatic Rising Arm Barriers sector and its key opportunities.

According to Straits Research, the global social media analytics market size was valued at USD 12,908.42 million in 2024 and is projected to grow from USD 15,898.01 million in 2025 to USD 81,494.11 million by 2033, growing at a CAGR of 23.16% over the forecast period (2025-2033).

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The latest Trends in Social Media Analytics Market are:

  • Rise of AI in Content Creation: Marketers are utilizing AI tools for everything from campaign optimization to content creation, making them a crucial part of social media campaigns. As brands look for efficiency and originality, this trend is predicted to keep expanding.

  • Dominance of Short-form Video: TikTok and other platforms continue to be the leaders in short-form video on social media. But as marketers experiment with different engagement tactics, long-form content is also seeing a comeback.

  • Social Commerce Growth: As firms optimize their platforms for direct sales, social media is becoming a destination for consumers looking to shop. This pattern is indicative of a larger movement to include e-commerce in social media networks.

  • Authenticity and Community Development: Customers are drawn to companies that promote genuine relationships. As brands place more value on real involvement than follower counts, community-focused methods are becoming crucial.

  • Customization with Data Insights: Marketers are using data analytics to give customers individualized experiences. This involves improving customer satisfaction by customizing answers and information according to user behavior and preferences.

  • Increasingly, social media platforms are being used as search engines. Many users would rather use social media than more conventional search engines like Google to discover information. This pattern emphasizes how important it is for brands to stay visible on these channels.

Key Statistics

  • Utilization of AI: Roughly 80% of marketers say AI has improved their work, and 72% say they will spend more money on AI and automation solutions in 2024.

  • Content Performance: According to 56% of marketers who use generative AI to create content, material with AI assistance outperforms content produced without it.

  • Growth of Social Commerce: In the last three months, more than half of social media users have made a direct purchase through social media platforms, underscoring the growing significance of social commerce.

  • Customer Preferences: 70% of consumers want individualized replies from brands, and 76% of consumers value how quickly brands respond to their demands on social media.

  • Platform Engagement: While platforms like WhatsApp and Pinterest had declines of 18% and 11%, respectively, TikTok and LinkedIn saw gains of 16% and 5% in usage.

Top Key Industry Players of the Social Media Analytics Market

  1. Salesforce

  2. Hootsuite

  3. Sprout Social

  4. IBM Corporation

  5. Oracle Corporation

  6. Adobe Systems Incorporated

  7. SAS Institute Inc.

  8. NetBase Quid

  9. Talkwalker

  10. Clarabridge

Global Social Media Analytics Market: Segmentation

As a result of the Social Media Analytics market segmentation, the market is divided into sub-segments based on product type, application, as well as regional and country-level forecasts.

  1. By Deployment

    1. Cloud

    2. On-Premise

  2. By Enterprise Type

    1. Small & Medium-sized Enterprises (SMEs)

    2. Large Enterprises

  3. By Function

    1. Sentiment Analysis

    2. Competitive Analysis

    3. Hashtag Analysis

    4. Dashboard & Visualization

    5. Others

  4. By Applications

    1. Sales & Marketing Management

    2. Customer Experience Management

    3. Risk Management & Fraud Detection

    4. Others

  5. By End-User

    1. BFSI (Banking, Financial Services, and Insurance)

    2. Media & Entertainment

    3. Retail

    4. IT & Telecom

    5. Healthcare

    6. Government

    7. Others

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Regional Analysis

  • North America holds the largest share of the social media analytics market, accounting for about 34% of the total market size in 2022. The U.S. alone represents a significant portion of this due to high social media penetration, with around 71.6% of adults using at least one social media platform.

  • The APAC region is witnessing the fastest growth in the social media analytics market, driven by rapid digitalization and an exponential rise in social media usage. Countries like China, India, and in Southeast Asia are at the forefront of this trend.

  • Due to the high demand from the engineering and manufacturing industries, Germany is leading the way in Europe, which is the second-largest market for social media analytics. Analytics are being used by businesses more and more for brand and competitive intelligence.

Reasons for Buying This Report:

  • Provides an analysis of the evolving competitive landscape of the Automatic Rising Arm Barriers market.

  • Offers analytical insights and strategic planning guidance to support informed business decisions.

  • Highlights key market dynamics, including drivers, restraints, emerging trends, developments, and opportunities.

  • Includes market estimates by region and profiles of various industry stakeholders.

  • Aids in understanding critical market segments.

  • Delivers extensive data on trends that could impact market growth.

Research Methodology:

  • Utilizes a robust methodology involving data triangulation with top-down and bottom-up approaches.

  • Validates market estimates through primary research with key stakeholders.

  • Estimates market size and forecasts for different segments at global, regional, and country levels using reliable published sources and stakeholder interviews.

About Straits Research

Straits Research is dedicated to providing businesses with the highest quality market research services. With a team of experienced researchers and analysts, we strive to deliver insightful and actionable data that helps our clients make informed decisions about their industry and market. Our customized approach allows us to tailor our research to each client's specific needs and goals, ensuring that they receive the most relevant and valuable insights.

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Email: sales@straitsresearch.com

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